“A lot of people think the foundation of a paleo diet is high-fat meat, but I suggest that it’s vegetables,” says Hultin. The concept is to eat only foods — including meat, fish, poultry, eggs, fruits, and vegetables — that would have been available to our Paleolithic ancestors. This means grains, dairy, legumes, added sugar, and salt are all no-no’s.
Lose It! This two-week phase is designed to jump-start your weight loss, so you may lose up to 6 to 10 pounds (2.7 to 4.5 kilograms) in a safe and healthy way. In this phase, you focus on lifestyle habits that are associated with weight. You learn how to add five healthy habits, break five unhealthy habits and adopt another five bonus healthy habits. This phase can help you see some quick results — a psychological boost — and start practicing important habits that you'll carry into the next phase of the diet.

Make sure that everything you're eating is whole — as in nothing processed or packaged. Since salt is a preservative, these are the foods that are highest in sodium — something to keep in mind when planning your meals. Plan on making sure that all items you choose are fresh. That means filling up on fresh fruits and veggies, whole grains, low-fat dairy, and lean protein.
Both men and women are prone to an all-or-nothing approach to weight loss (for example, after a binge, figuring, “Well, I blew it. I might as well go all out!”). But Sass says she sees more women take extreme measures to get back on track, with tactics such as juice cleanses, skipping meals or extreme dieting — not the most sustainable methods. “Most but not all men tend to just try to get back on track with the original plan, or build in a little more exercise,” she says. That is, they take a more balanced approach to getting back on track, just trying to regroup and get back on the diet, or build in a little more exercise.
Actively support your thyroid with food, vitamins and minerals. This small change can make a huge difference to your weight in a fairly short time. It’s smart to have your thyroid checked though many conventional tests come back “normal” even when you may have low thyroid. But you can still add daily thyroid support safely to see if it helps. If you suspect you have a low-thyroid issue, you can get a handle on your weight issues by making small diet changes and supplementing with the right herbs and minerals.
Ah, the über-popular “know your why” strategy. One Brown University study found that when people are motivated to lose weight for appearance and social reasons, they stick with their weight-loss habits for significantly less time than those who are motivated by their health. After all, these external motivators (like looking a certain way or fitting into a cultural ideal) aren’t going to get you going when you’re feeling down, have had a bad day, or are frustrated with a plateau, Albers says.
Not only does strength training tone your body and help to prevent injuries, but it also increases your metabolism for days after the fact, meaning you'll burn more calories even after the workout is finished. To supplement her cardio training, Goetke started lifting weights. "It totally transformed my body," she says. The extra calorie burn will help the pounds melt right off of you.
“Diet and exercise are a marriage that should never divorce,” said Giancoli, noting that the benefits of exercise aren’t restricted to the sheer number of calories you burn during thirty minutes on a treadmill. (Need one of those, by the way? We have some favorites.) Instead, research shows that muscle tissue burns more calories than fat tissue, proving that “muscle mass is a key factor in weight loss.”
Nuts. It’s very easy to eat until the nuts are gone, regardless of how full you are. A tip: According to science, salted nuts are harder to stop eating than unsalted nuts. Salted nuts tempt you to more overeating. Good to know. Another tip: Avoid bringing the entire bag to the couch, preferably choose a small bowl instead. I often eat all the nuts in front of me, whether I’m hungry or not.

Almonds, peanuts, walnuts, pistachios — at GH, we're nuts about nuts! People who snack on nuts may have lower abdominal fat than those who munch on carb-based treats, according to a 2015 study in the Journal of the American Heart Association. Nuts are rich in monounsaturated fats, a heart-healthy (and more satisfying) pick than their grain-based counterparts.

As funny as it sounds, sleep deprivation may make you fat — and not just because you're susceptible to cases of the late-night munchies (although there's that too). There's tons of research that demonstrates getting less than the desired amount — about 7 hours — of sleep per night can slow down your metabolism. Plus, when you're awake for longer, you're naturally more likely to nosh. So don't skimp on your ZZZs, and you'll be rewarded with an extra edge when it comes to shedding pounds quickly.

Other diabetes medications. Insulin-releasing tablets (e.g. sulphonylureas) often lead to weight gain. These include: Minodiab, Euglucon, Daonil, and Glibenclamide. Tablets like Avandia, Actos, Starlix and NovoNorm also encourage weight gain. But not Metformin. The newer drugs Victoza and Byetta (injectable) often lead to weight loss, but possible long-term side effects are still unknown. More on diabetes
Too much variety in your diet can mess with your satiety cues and make you overeat, so add some (tasty) monotony to your routine. One easy way: Eat the same healthy breakfast and/or lunch each day during the week, and savor new tastes on the weekend. The best thing about that plan, says 69-pound-loser (er, winner?) Melanie Kitchen: "I didn't have to keep coming up with new recipes!"
That’s because women tend to store more temporary fat in their bellies. “The fat stores are gained and lost,” says Lawrence Cheskin, MD, chair of the department of nutrition and food studies at George Mason University and director of the Johns Hopkins Weight Management Center. “By and large, belly fat comes off easier in the sense that it comes off first. That’s where a good amount of the fat is lost from.”
From celebrity-endorsed to science-backed, finding the best diet for your body and lifestyle can be an exercise in frustration—definitely not the kind of exercise you need right now! To make your search easier, we've pulled together the 10 most popular diets based on which ones have consistently ranked highest on the annual U.S. News & World Report rankings, WebMD, and other current diet lists. Just know this: It's not about finding out which diet is the most popular overall but which one fits your goals and lifestyle the best. After all, the best diet for you is the one you can stick with (and enjoy)!
Most people who want to lose weight have more than 12 pounds to lose. That’s why even the best weight loss drug in the world can only be an optional complement to other treatment. That’s why this piece of advice is number 18 out of 18. It may be a helpful addition for some people, but the advice higher on the list is what can make the biggest difference, by far.
Only 11% of Americans correctly estimate their ideal daily calorie requirements, according to one survey. The rest of us tend to overestimate, says Bonnie Taub-Dix, RD, a spokesperson for the Academy of Nutrition and Dietetics. Let's say you assume that consuming 2,000 calories per day will allow you to reach your target weight, but it really takes 1,800: Those extra 200 are enough to keep an additional 20 pounds on your frame. 

There are hundreds of healthy living apps that can help you lose weight. Find one that aligns with your goal, whether it's to get stronger, get faster, get off the couch, or eat healthy. Cyr found that using MyFitnessPal helped her get a better grip on what she was eating every day. "Once I started logging my meals, I realized I was scarfing 1,700 calories a day," she says. 
To encourage ketone production, the amount of insulin in your bloodstream must be low. The lower your insulin, the higher your ketone production. And when you have a well-controlled, sufficiently large amount of ketones in your blood, it’s basically proof that your insulin is very low – and therefore, that you’re enjoying the maximum effect of your low-carbohydrate diet. That’s what’s called optimal ketosis.
There's a pretty dizzying amount of research backing up this regime as a solid option to enhance your health, lower cholesterol, and encourage healthy, lasting weight loss. DASH (the acronym stands for Dietary Approaches to Stop Hypertension) has you loading up on fruits, vegetables, and whole grains (surprise!) and removing foods high in saturated fat from your diet. Research also shows that this diet may even ward off the onset of type 2 diabetes.
What's more trustworthy than a diet built by experts from the Mayo Clinic? Created by doctors, nutritionists, and all-star chefs, the plan has a few phases: In the first, you should lose 6 to 10 pounds in two weeks. After that, you can expect to lose 1 to 2 pounds a week until you reach your goal weight. You're also given plenty of resources and advice to help you keep the weight off.
Stress skyrockets your levels of cortisol, often called “the belly fat” hormone because it signals to the body to store fat around your waist. Add the daily stressors of living our modern lifestyle and you can see how cortisol can be constantly coursing through your veins. This perma-stress mode isn’t good for a lot of healthy reasons, your tummy being just one of them, so it’s important to take time every day to de-stress. Yoga, meditation, walking, journaling, doing a hands-on hobby, or playing a musical instrument are all great time-tested methods. (Hint: Know what isn’t? Watching television. The boob tube actually increases your levels of cortisol!)
Don’t buy your tickets to Bonnaroo just yet; the kind of acid that will help you slim down is the stuff right inside your cabinet. A 12-week study published in Bioscience, Biotechnology, and Biochemistry reveals that obese study subjects who made vinegar part of their diet dropped more belly fat than a control group, and other research suggests that acidic foods, like vinegar, can increase the human carbohydrate metabolism by as much as 40 percent.
The Mayo Clinic Diet is a long-term weight management program created by a team of weight-loss experts at Mayo Clinic. The Mayo Clinic Diet is designed to help you reshape your lifestyle by adopting healthy new habits and breaking unhealthy old ones. The goal is to make simple, pleasurable changes that will result in a healthy weight that you can maintain for the rest of your life.
And as people get older they tend to become less active, which means you burn fewer calories all day long. Plus, you naturally lose muscle mass due to hormonal changes, which further drops your daily calorie-burn rate. Muscle tissue burns more calories than fat tissue, so a body with less lean tissue has a lower metabolism and is prone to weight gain.
Fiber expands in your stomach and also takes time to digest, both of which help keep you feeling full for longer. Good sources include whole grains, veggies, and whole fruit (not juiced). Healthy fats like olive and nut oils—in moderation—improve flavor, give you energy, and help your body use certain nutrients. Alexandra Shipper added healthy fats, such as avocado, to protein sources like eggs and fish on her way to dropping 55 pounds.
“For some people, it’s knowing, ‘Typically I eat a whole sandwich,’” says Gagliardi. “‘Now, I’m going to make the decision to eat half a sandwich at lunch and save the other half for my dinner and essentially cut my calories in half. And they feel good about that. They’re not having to do math.” To get started, check out these 25 simple ways to cut 500 calories a day.

Focused strength workouts 1-2 times a week- First, focus on building muscle with straightforward strength workouts.  This can be a total body workout twice a week or split routines for upper and lower body.  And 'straightforward' workouts doesn't mean you have to do boring exercises.  There are great kettlebell exercises that can increase your strength just as well as regular dumbbells and don't forget you can also use resistance bands as well.  Just make sure you're lifting enough weight.
The HMR Program uses meal replacements – think low-calorie shakes, meals, nutrition bars and hot cereal – in phases, coaching from experts, physical activity and an emphasis on fruits and vegetables to help dieters shed pounds fast. While last year the diet shared the No. 1 ranking in this category with the Biggest Loser diet, this year it has the top spot to itself. "This diet makes it easy to lose weight fast and would likely be effective for someone who wants to lose weight for a specific event," one expert said. "However, as far as long-term healthy-habit-forming, this diet falls short" in part because dieters don't learn to make their own healthy food choices.
Potassium, magnesium, and calcium can help to serve as a counter-balance for sodium. Foods that are rich in potassium include leafy greens, most "orange" foods (oranges, sweet potatoes, carrots, melon) bananas, tomatoes, and cruciferous veggies — especially cauliflower. Low-fat dairy, plus nuts, and seeds can also help give you a bloat-busting boost. They've also been linked to a whole host of additional health benefits, such as lowering blood pressure, controlling blood sugar, and reducing risk of chronic disease overall.
This question is on so many minds: how can I lose belly fat...and fast? While there's no magic formula of food and exercise to reduce belly fat with the snap of your fingers, there are nutrition choices, exercises and lifestyle changes that can help. Here's your guide to understanding exactly what belly fat is and how you might be able to reduce it over time.
When it comes to food, there is evidence that men and women’s brains are wired differently. In a study published in the January 2009 issue of the Proceedings of the National Academy of Sciences, even though women said they weren’t hungry when asked to smell, taste, and observe treats such as pizza, cinnamon buns and chocolate cake, brain scans showed activity in the regions that control the drive to eat (not the case for men).

But the whole idea of fast weight loss may be the root of the problem. According to a Time expose on the subject: “When people are asked to envision their perfect size, many cite a dream weight loss up to three times as great as what a doctor might recommend.” An improbable and disheartening goal, and one that obscures the truth that losing small amounts of weight — even ten pounds — still has great health benefits.
Don’t let extra hours lounging in bed stand between you and a flatter belly. While getting enough sleep can help boost your metabolic rate, sleeping in may undo any benefit you’d enjoy from catching a few extra winks. One study reveals that late sleepers who snoozed past 10:45 in the morning ate nearly 250 more calories over the course of the day, despite eating half as many fruits and vegetables as their early bird counterparts. Even worse, they chowed down on more salty, sugary, and trans fat-laden fast food than those who woke up earlier. If you happen to head out of the house early, you’re in for an additional metabolic boost; researchers at Northwestern University have found that people exposed to just a short period of early morning sunlight had lower BMIs than their late-waking counterparts.
A similar program, TOPS (Est. $32 per year, plus $5 chapter dues), pairs a wealth of educational material with group meetings in your community, also called "chapters." TOPS, which stands for Take Off Pounds Sensibly, uses The Food Exchange System, which users say is easy to understand and follow. It has categories of foods with similar serving sizes and caloric loads, and it's easy to swap one food for another. You can even purchase exchange cards that give you food options within categories at a glance, as well as a variety of other accessories, such as food prep tools scaled to accurate portion sizes.
Almonds, peanuts, walnuts, pistachios — at GH, we're nuts about nuts! People who snack on nuts may have lower abdominal fat than those who munch on carb-based treats, according to a 2015 study in the Journal of the American Heart Association. Nuts are rich in monounsaturated fats, a heart-healthy (and more satisfying) pick than their grain-based counterparts.
While it’s often assumed that bread is off-limits when you’re trying to lose belly fat, the right bread may actually expedite the process. Switching to sprouted bread can help out carb-lovers eager to get their fix without going up a belt size, thanks to the inulin content of sprouted grains. The results of a study published in Nutrition & Metabolism reveal that found that pre-diabetic study subjects whose diets were supplemented with inulin shaved off more belly fat and total weight than those whose meal plans didn’t pack this healthy prebiotic fiber.
First, as women near midlife, their ratio of fat to body weight increases rapidly. Second, many women see that new fat mostly around their bellies. This is “visceral fat” and it can change the entire shape of your midsection. Visceral fat cells are like miniature endocrine organs that are especially active, setting off inflammation and increasing insulin resistance. Third, visceral fat gets a huge boost from lifestyle issues like depression and stress, poor sleep, smoking (proven to increase belly fat ), irritability, and drinking fructose-sweetened beverages (leads to more visceral fat and decreases insulin sensitivity).

Want a flatter stomach in two seconds? Stand up straight! Slouching emphasizes belly rolls but straightening your spine elongates your whole body, making you look taller and sleeker. Want to go even flatter for a picture? Use the old modeling trick and arch your back slightly—this will pull your skin tighter across your stomach while moving it farther away from the camera, making it look slightly smaller. Yeah, it’s a temporary fix but good posture offers many health benefits beyond looking good.
How to naturally lose weight fast Being a healthy weight offers many health benefits, as well as a feeling of wellbeing. Fast weight loss is rarely easy, but it is possible to lose weight safely and efficiently by eating a healthful diet and adopting strategies that maximize the body’s potential to burn calories. Learn how to lose weight fast here. Read now
Schedule a workout with a friend—you'll be less likely to skip out on it knowing that she is expecting you to show up. Or, use your workouts as "dates" where you can catch up with friends. "Every Wednesday, I take a Zumba class with the friends I met at Weight Watchers," says Michele August, who lost 117 pounds. "It's our weekly girls' night. We catch up, bond, and even enjoy a fun workout that burns a bunch of calories!" 
This popular plan recently underwent a rebranding to create a more balanced program, changing its four-phase approach with the help of a science advisory board. The Atkins Diet is still low-carb, but you won't be chowing down on steak and eggs all the time to promote weight loss. Lean protein is still key, but there's more of a spotlight on fiber, fruit, vegetables, and healthy fats.

Fermented foods: These enhance the function of good bacteria while inhibiting the growth of bad bacteria. Sauerkraut, kimchi, kefir, yogurt, tempeh, and miso all contain good amounts of probiotics, which help to increase good bacteria. Researchers have studied kimchi widely, and study results suggest that it has anti-obesity effects. Similarly, studies have shown that kefir may help to promote weight loss in overweight women.


If you’re having trouble getting to bed, these 20 sleep strategies can help. To help stick to these strategies, consider these sleep tips your weight loss tips as well. Shutting off electronics an hour before bedtime, limiting caffeine intake in the afternoons, avoiding simple carbs in the evenings and journaling can all help you unwind so you get enough rest. You can also consider natural sleep aids to boost your ability to fall asleep and sleep soundly.
What's more trustworthy than a diet built by experts from the Mayo Clinic? Created by doctors, nutritionists, and all-star chefs, the plan has a few phases: In the first, you should lose 6 to 10 pounds in two weeks. After that, you can expect to lose 1 to 2 pounds a week until you reach your goal weight. You're also given plenty of resources and advice to help you keep the weight off.

On the physiological side of things, it’s important to realize that the vast majority of your daily caloric burn comes down to just basic functions like breathing and keeping your heart beating, Moore says. Called your basal metabolic rate (BMR), your muscle does play a role in setting it, but extra muscle isn’t going to turn you into a supercharged calorie-torching machine. And even though exercise does burn calories, that total is often significantly less than what we expect and would need to create a large daily caloric deficit, he says.
“The best way to stick with a diet, is for people to put the fewest restrictions on themselves as possible,” Langer says. “There shouldn't be anything in the world that they shouldn't ever eat again.” Similarly, Albers recommends ditching the “don’t” list entirely. “Instead of trying to stop an old negative habit, focus on building a positive new one,” she says. “New habits crowd out the old without the struggle of trying to stop a behavior.”
It’s natural for anyone trying to lose weight to want to lose it very quickly. But evidence shows that people who lose weight gradually and steadily (about 1 to 2 pounds per week) are more successful at keeping weight off. Healthy weight loss isn’t just about a “diet” or “program”. It’s about an ongoing lifestyle that includes long-term changes in daily eating and exercise habits.
“Do what works for you,” Langer says. “And if something doesn’t, change it. There’s a million other ways to go about it. There are no absolutes in nutrition.” Case in point: In a 2018 JAMA study, when more 600 adults who were classified as overweight followed a low-fat or low-carb eating plan over the course of 12 months, everyone lost about the same amount of weight.
It’s pretty common for men to pack some extra poundage around their midsection. In fact, the average man is about 24lbs heavier today than men in 1960, according to stats from The State of Obesity—and the figures are rising. We’ve seen slimmer days, but don’t think this is a grim sentence, dooming you to eternal chubbiness. There are dozens, if not hundreds, of ways for you to burn belly fat—fast.
Americans are getting less sleep than ever these days and it’s taking a toll on our health—most visibly on our waistlines. Losing just 30 minutes of sleep per night can make you gain weight, according to a study done by the Endocrine Society. Worse, that weight is more likely to go straight to your tummy. Instead, the researchers found, the best sleep cycle is one that follows your natural circadian rhythms, which means sleeping and waking around the same time as the sun. Here are the 7 ways to banish belly bloat in your sleep.

Yes. We just told you to go hard to burn off unwanted belly fat—but like we mentioned, don’t overdo it. Going hard all the time stresses your body and leaves you chronically inflamed, which can backfire by contributing to belly-fat storage. Cap the intensity to a couple times a week and take the rest of your weekly rides at a controlled, comfortable pace.


Counseling and community: In-person group meetings typically meet at a community center or business on regular basis. Participants might engage in a group discussion, breakaway groups or one-on-one sessions with other members or program counselors. Some weight loss programs rely on internet-based forums and communities or mobile applications for meal planning, counseling, group interaction and support.
Plus, a 2015 study from the Annals of Internal Medicine showed that for those who have a hard time following a strict diet, simplifying the weight loss approach by just increasing fiber intake can still lead to weight loss. Women should aim for at least 25 grams of fiber per day (based on a 2,000-calorie) diet, according to the most recent U.S. Dietary Guidelines. Not sure where to start? Check out our step-by-step guide to increasing your fiber intake.
Using a layered approach is another great way to build a good veggie habit. For example, start with a food you already enjoy — say, pasta — and layer some veggies into your bowl. This can help you explore a new food with one you already love eating, and from there, you can try new ways to savor it. Take spinach, for instance. After trying it with pasta, you may want fold it into an omelet or another favorite food, or explore it on its own with different cooking techniques (sautéed or steamed) or different flavor additions (garlic or golden raisins). The possibilities are limitless!

Also, while your menstrual cycle may not affect weight gain or loss, losing or gaining weight can affect your menstrual cycle. Women who lose too much weight or lose weight too quickly may stop having a period, or have irregular periods. Women who have obesity may also have irregular periods. A regular period is a sign of good health. Reaching a healthy weight can help women who have irregular periods to have cycles that are more regular. Learn more in our Menstrual Cycle section.
The lowest ranking diets were the Keto Diet and the Dukan Diet, which tied for last place. People who follow the Keto Diet slash carbs and fill up on fats in order to help the body enter of state of “ketosis,” where the body breaks down fat. The Dukan Diet is a rule-heavy plan that goes in stages, including a phase of eating a lot of protein. The experts rated both diets as hard to follow
Instead of ditching your diet and the pursuit of better health, it’s a good idea to ditch your idea of what healthy looks like. Lately, movements, like body positivity, health at every size and anti-dieting, have sparked a meaningful conversation about healthy bodies, and guess what? They come in all shapes and sizes. The number on the scale is just one indicator of health; your lab work (cholesterol and blood glucose levels, for instance), blood pressure levels, and measures of physical fitness are other factors. So is your emotional health.
As you exercise, calories are burned and your body fat percentage decreases. So, exercising not only helps you lose belly fat, it also sheds fat from other areas. Running and walking are two of the best fat-burning exercises. Plus, the only equipment you need is a good pair of shoes. Between the two, running burns more calories, but walking really isn’t too far behind.
Sometimes, you might need an external motivator—like a race or a competition—to keep you on track. After a slow start to her slimdown, Maribel Contreras decided to sign up for a 12-week body transformation contest at her gym. She swapped out her fast-food trips for healthy homemade meals and revved up her workouts, which ultimately helped her win the competition. She now maintains a 77-pounds-lighter frame. 
That’s where these tips come in. We talked with eight women over 40—all of whom have lost 40 or more pounds!—about the tools and methods that helped them make lasting healthy changes. And we've got to admit that they’re pretty darn genius! Try incorporating a few into your weight loss plan, and you just might find yourself on the fast track to getting into those skinny jeans. (Looking for even more slim-down secrets? Don’t miss these 6 things you must do to lose weight over 40.)
Do it better: Short bursts of intense activity burn more calories—and up to 36% more fat, according to a study published in the Journal of Applied Physiology. Strolling around the mall or a park for an hour works off about 150 calories; pick up the pace 1 minute out of every 5 to burn over one-third more calories (try a similar method if you bike). Swimmers can switch from freestyle or breaststroke to a more challenging crawl every few laps, or just go a little faster. Give these quick calorie-burning interval workouts a try.
Noom helps you find and hold onto your Why while learning about other, smaller concepts that contribute to success. Self-awareness is big with Noom. The app offers short daily lessons that help you see and confront your own typical actions through introducing things like behavioral chains and triggers. If you can get past all the incessantly cheeky language (#noomerslovehashtags), it’s truly impressive how Noom deploys behavioral psychology to influence how you approach wellness.

We all get by with a little help from our friends, and this is especially true of people who have lost weight and kept it off. In one study among women who went through a 12-week weight loss program, 74 percent of them maintained their loss or lost more in the three years after the program ended. Those who reported having a support system around eating well were more likely to keep the weight off. (Support around exercise didn’t seem to matter.) Another study found that the type of support you receive matters, too. Your friend who’s cheering you on isn’t likely to be as helpful as your friend who will pass on the fries when you’re trying to eat well. When you’re going out to eat, join friends who will support your healthy eating goals and go to a museum or movie with those who are less likely to be in it with you. Your pals who are in the trenches with you are more likely to hold you accountable, and that’s going to help you in the long run.
There are hundreds of healthy living apps that can help you lose weight. Find one that aligns with your goal, whether it's to get stronger, get faster, get off the couch, or eat healthy. Cyr found that using MyFitnessPal helped her get a better grip on what she was eating every day. "Once I started logging my meals, I realized I was scarfing 1,700 calories a day," she says. 
You may say you want to lose weight to feel good about yourself. “Why?” Noom asks again. “It’s like peeling back the layers of an onion,” Noom explains, “And yes, tears might be involved too!” By the time our tester answered the third “Why?” she had indeed gone deep — even in the guise of a 40-year-old mom. The ultimate Why she came up with: “To enjoy life and bring joy to others.”
“A lot of people think the foundation of a paleo diet is high-fat meat, but I suggest that it’s vegetables,” says Hultin. The concept is to eat only foods — including meat, fish, poultry, eggs, fruits, and vegetables — that would have been available to our Paleolithic ancestors. This means grains, dairy, legumes, added sugar, and salt are all no-no’s.
This could be because the body increases insulin secretion in anticipation that sugar will appear in the blood. When this doesn’t happen, blood sugar drops and hunger increases. Whether this chain of events regularly takes place is somewhat unclear. Something odd happened when I tested Pepsi Max though, and there are well-designed studies showing increased insulin when using artificial sweeteners.
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