Protein serves a dual role in helping you trim down belly fat by increasing muscle mass and metabolism, while also helping stave off hunger. Research shows that a higher-protein diet increases thermogenesis, which means you burn more calories. Further, eating protein leads to an increased feeling of satisfaction after the meal, often causing you to eat fewer calories later in the day. These High-Protein Breakfast Tacos are the perfect way to start your morning and will keep you feeling full until lunch.


If you have Celiac disease, of course you can and should eat gluten-free foods. But for those who choose gluten-free options because they think it’s healthier, think again. “As alternative grains are more bitter than their wheat-, barley-,  and rye- gluten-containing counterparts, the most common means to mask bitterness is…wait for it…by adding high levels of sugar,” says Alvin Berger, MS, PhD, nutritionist, lipid biochemist and co-founder of Life Sense Products. “The sugar is added in its plethora of alternative forms and names, to provide cover. The bottom line is that many gluten-free foods are higher in total sugars and high glycemic-carbs than their gluten-containing counterparts.”
The Mayo Clinic Diet is generally safe for most adults. It does encourage unlimited amounts of vegetables and fruits. For most people, eating lots of fruits and vegetables is a good thing — these foods provide your body with important nutrients and fiber. However, if you aren't used to having fiber in your diet, you may experience minor, temporary changes in digestion, such as intestinal gas, as your body adjusts to this new way of eating.

‘Lastly, if your nutrition is on point but you still have excess tummy fat, then you need to look at your training. There’s a real craze for high-intensity workouts and really pushing yourself at the moment, but training is a stress on the body, and if you’re not giving it the tools to manage that stress and recover from it, then it can lead things like excess belly fat.
‘Do it for a couple of minutes in bed and you’ll actually be able to wind down and fall asleep more easily. But it’s a skill, so it requires a commitment to practice it, as with anything. Think of it a bit like dating – the first time you do it it’s terrible, it’s uncomfortable, nobody knows what they’re doing, but the more dates you go on the better it gets.
Weight Watchers, which not only champions a sustainable diet but has sustained itself for over fifty years, is a favorite amongst nutritionists. Its practical, flexible philosophy of saving and splurging SmartPoints boils down to balancing out food choices. You can get tips, tools, and motivation by attending the traditional weekly meetings, or get the same resources through its user-friendly app. Either way, research proves that Weight Watchers’ social element supports weight loss. At about $4 a week, OnlinePlus costs about half as much as Meetings+OnlinePlus, which runs around $8 (your fees vary depending on the length of your commitment).

The efficacy of Nutrisystem boils down to portion control. A tiny tray of frozen tuna casserole doesn’t provide a lot of nutrients or satisfaction, but if that’s all you have for dinner, you’re keeping calorie count low. We entered in a couple Nutrisystem meals and found their point count to be mid-high, between 7 and 9. Ultimately, tiny amounts of not-wholesome foods doesn’t teach you to eat well.

If you're a woman trying to lose weight and get fit, there's something you should know: It often takes longer for women to lose weight than men. And, if you've had a baby, you may have to factor in even more time. That said, women can do some things to speed up their weight loss. The following resources will help you learn more about how to maximize your cardio and strength training workouts, how to set realistic goals and how you can burn more calories.


As funny as it sounds, sleep deprivation may make you fat — and not just because you're susceptible to cases of the late-night munchies (although there's that too). There's tons of research that demonstrates getting less than the desired amount — about 7 hours — of sleep per night can slow down your metabolism. Plus, when you're awake for longer, you're naturally more likely to nosh. So don't skimp on your ZZZs, and you'll be rewarded with an extra edge when it comes to shedding pounds quickly.
Instant oatmeal may be a lot quicker to make than traditional oats, but what you gain in convenience you lose in nutritional value. Many of the oatmeal’s healthy properties are stripped away in processing, explains Stephanie Lincoln, an eating psychology specialist and the founder and CEO of Fire Team Whiskey Military Health and Fitness. Plus, sugar is added during manufacturing. These two factors turn instant oatmeal into a high glycemic index food, making you feel hungry even after you’ve just eaten. One study found that people who ate instant oatmeal for breakfast instead of eggs were found to eat 81 percent more food during the day. And one thing you don’t want when you’re trying to lose weight is the munchies. Next, don’t miss these 42 easy tricks for losing weight fast.
Weight Watchers, which not only champions a sustainable diet but has sustained itself for over fifty years, is a favorite amongst nutritionists. Its practical, flexible philosophy of saving and splurging SmartPoints boils down to balancing out food choices. You can get tips, tools, and motivation by attending the traditional weekly meetings, or get the same resources through its user-friendly app. Either way, research proves that Weight Watchers’ social element supports weight loss. At about $4 a week, OnlinePlus costs about half as much as Meetings+OnlinePlus, which runs around $8 (your fees vary depending on the length of your commitment).
Noam Tamir, C.S.C.S, founder of TS Fitness, also says that metabolic resistance training and high-intensity interval training is a solid way to reduce fat all over, including belly fat. “These [types of exercise] help to burn calories during the workout, and they also give you that after-burn effect,” he says. “Plus, they help to change your body composition by increasing your muscle mass.”
After a cancer diagnosis sent her normally healthy lifestyle off-course, flight attendant Tracey Z. Dickson was heavier than she had ever been. When she was declared cancer-free, she hopped back on the treadmill and got her diet in order—and went from 158 pounds to 117. One of her diet secrets? "Instead of dessert, I'll have a baked sweet potato sprinkled with cinnamon," she says. "It tastes like I'm eating sweet potato pie, but for a ton less calories." For more healthy ideas on how to get your sugar fix, check out these desserts with 150 calories (or less).
Counseling and community: In-person group meetings typically meet at a community center or business on regular basis. Participants might engage in a group discussion, breakaway groups or one-on-one sessions with other members or program counselors. Some weight loss programs rely on internet-based forums and communities or mobile applications for meal planning, counseling, group interaction and support.
No, we’re not telling you that you need a tummy tuck (although that would flatten your belly, we suppose). Rather, there are several common health conditions that can make your belly bulge and until you fix the anatomical issues underneath, nothing else can flatten it out. For instance, many women have a diastisis recti, or separation of the abdominal muscles, after pregnancy. In about 25 percent of these women, the muscles never quite come back together, leading to a permanent protrusion. Similarly, a hernia (congenital or from an injury) can also cause your belly to stick out. Both conditions can be resolved surgically.
Cancer, a very common and sometimes fatal cause of unexplained (idiopathic) weight loss. About one-third of unintentional weight loss cases are secondary to malignancy. Cancers to suspect in patients with unexplained weight loss include gastrointestinal, prostate, hepatobiliary (hepatocellular carcinoma, pancreatic cancer), ovarian, hematologic or lung malignancies.
What's more trustworthy than a diet built by experts from the Mayo Clinic? Created by doctors, nutritionists, and all-star chefs, the plan has a few phases: In the first, you should lose 6 to 10 pounds in two weeks. After that, you can expect to lose 1 to 2 pounds a week until you reach your goal weight. You're also given plenty of resources and advice to help you keep the weight off.
Get enough calcium. Adults typically need around 1,000 milligrams of calcium every day to help maintain muscle and nerve function, and it's necessary for healthy bones and teeth.[21] But calcium may also help prevent the body from storing visceral fat in the abdomen. Though studies have not shown a drastic change in weight due to increased calcium intake, researchers suggest that it may have a small effect in some people. Calcium requires vitamin D to be absorbed into the body; therefore, be sure to get enough vitamin D as well.[22] Sources of calcium include:[23]
There is a substantial market for products which claim to make weight loss easier, quicker, cheaper, more reliable, or less painful. These include books, DVDs, CDs, cremes, lotions, pills, rings and earrings, body wraps, body belts and other materials, fitness centers, clinics, personal coaches, weight loss groups, and food products and supplements.[23]

Packaged meal programs: Many diet plans rely on meal-replacement bars, shakes, or other snack type foods. Still others rely on frozen entrees as a major part of your diet. Ask yourself if you are okay with a bulk of your diet relying on prepackaged snacks, shakes, or frozen meals, or if you prefer the flexibility of cooking your own meals or eating out frequently.


Giancoli also recommends finding a diet that fits in with how you really live. She notes that if you enjoy going out to eat but try to commit to a diet that forbids you from ever going to a restaurant, you’re just going to cheat. “It’s not sustainable… You’re most likely going to have a healthier meal if you’re going to cook yourself, but you’re depriving yourself of that social interaction if you never go out.” To put it another way: Your eating practices shouldn’t isolate you or keep you from having fun.
Almonds, peanuts, walnuts, pistachios — at GH, we're nuts about nuts! People who snack on nuts may have lower abdominal fat than those who munch on carb-based treats, according to a 2015 study in the Journal of the American Heart Association. Nuts are rich in monounsaturated fats, a heart-healthy (and more satisfying) pick than their grain-based counterparts.

Walking puts all of the abdominal muscles to work. Make sure you swing your arms and contract your midsection while you walk, and maintain a brisk pace. Once you get your body accustomed to a daily walk, you'll hate to go a day without it. Walk for at least thirty minutes each time to achieve the aerobic effect, and be sure to drink plenty of water.
Sometimes, you might need an external motivator—like a race or a competition—to keep you on track. After a slow start to her slimdown, Maribel Contreras decided to sign up for a 12-week body transformation contest at her gym. She swapped out her fast-food trips for healthy homemade meals and revved up her workouts, which ultimately helped her win the competition. She now maintains a 77-pounds-lighter frame. 
The Mayo Clinic Diet is a long-term weight management program created by a team of weight-loss experts at Mayo Clinic. The Mayo Clinic Diet is designed to help you reshape your lifestyle by adopting healthy new habits and breaking unhealthy old ones. The goal is to make simple, pleasurable changes that will result in a healthy weight that you can maintain for the rest of your life.
Weight Watchers is a household name for the majority of Americans. Why? Because it works. In fact, the U.S News and World Report named this the best weight-loss diet for 2016 in their annual rankings — and with good reason. The balanced program lets you eat what you want, track your choices via a points system, and build a weight loss support network with fellow Weight Watchers' members.
"When you're stressed out or tired, it's very easy to forget when your hand goes into the cookie jar," says Marisa Sherry, RD, a registered dietitian in private practice in New York City. "Are you being honest with yourself about taking just one handful here and there? When you have a cup, are you really having one cup? Most drinking glasses hold about three cups. By the end of the day, it all adds up."
Stay motivated. Often times, people lose motivation to stick with a diet or an exercise routine. Finding a reason to stay motivated beyond belly fat goals, like overcoming a genetic predisposition to excess body weight or working toward fitting into your favorite article of clothing again, can help you stay motivated to meet your fitness and lifestyle goals.[40]
The calorie restriction diet myth suggests you will win the fight against flab. While losing weight does come down to how many calories you consume, it’s the types of foods you eat that will determine how you feel as you lose weight and the kind of weight you will lose. If you have a poorquality diet — counting calories but eating junk food — chances are you’ll lose muscle rather than fat, and thus, suffer from slow metabolism.

Sorry keto -- the Mediterranean diet is king. Endurance athletes and celebrities like LeBron James and the Kardashians have raved about the high-fat, low-carb ketogenic diet -- which was among Google’s most-searched terms this year. But Dr. Louis Aronne, an endocrinologist at NewYork-Presbyterian and Weill Cornell Medicine who runs the Comprehensive Weight Control Center, noted that the Mediterranean diet “is the only diet that has been proven in trials to promote weight loss and reduce the risk of heart attack, stroke and other cardiovascular diseases.” This meal plan includes using olive oil rich in healthy omega-3 fatty acids as your main cooking oil, and loading your plate with fruits and vegetables, whole grains and lean protein like fish and chicken, with the occasional piece of red meat. The American Heart Association recommends a similar diet that emphasizes whole, unprocessed foods, particularly fruits, veggies and whole grains, as well as low-fat dairy products, nuts and legumes, and non-tropical vegetable oils, while reducing salt, sugar and trans fats.
And while the weight room can be intimidating for women, pumping iron is key to getting a toned and fit physique. Don’t worry, lifting heavy weights won’t make you bulky — you just don’t have the testosterone to build the size of a man. Lifting will improve your posture, make your arms, core and lower body more shapely and boost your metabolism by building muscle. Resistance training also helps you hold onto muscle that you naturally lose as you age.
To prep his patients for success, Dr. Seltzer tells them to plan around a large evening meal by eating a lighter breakfast and lunch—NBD since most people who eat a meal before bed tend to wake up feeling relatively full, he says. Research suggests balanced bedtime meals may also promote steady next-day blood sugar levels, which also helps with appetite regulation.
We all want a toned, flat stomach. No surprise there. But since many women are still relying on crunches to get it, we want to make one thing clear: Crunching is not the most effective abs workout. "Crunches work only the muscles on the front and sides of your abdomen, but it's important to target all the muscles of the core to get more defined abs—including lower back, hips, and upper thighs," says Lou Schuler, co-author of The New Rules of Lifting for Abs. (Also try these 20 tricks for engaging your core and getting a sneaky abs workout.)
FitDay combines professional support from dietitians, with a variety of useful tools to help you lose weight and keep it off. Whilst it’s not the cheapest option around, the expert advice and support are great for keeping you motivated and tracking accurate data to help improve your weight loss and attain your personal goals. Information is key, and the online tools help to keep...
Arteries (are-te-rease): The blood vessels that carry oxygen-rich blood away from your heart for delivery to every part of your body. Arteries look like thin tubes or hoses. The walls are made of a tough outer layer, a middle layer of muscle and a smooth inner wall that helps blood flow easily. The muscle layer expands and contracts to help blood move.
“We try not to vilify any food, except sugar,” added Dr. Aronne. “Having it as a treat is what sugar is for; it’s not meant to be the main part of your meal.” Yet added sugars in the form of sweeteners and syrups to flavor processed foods sees the average adult eating 20 teaspoons of hidden added sugar every day, or an extra 320 calories, according to the USDA’s recent nationwide food consumption survey. And then there’s sugar-sweetened beverages like sodas, sports drinks, juices and flavored coffees and teas stirred with empty calories. “The typical glass of orange juice has three oranges in it; that’s the calories of three oranges. But it’s easy to drink a glass of orange juice and still eat a number of other things,” added Dr. Aronne. “You’re better off just eating a single orange and feeling full.”
It can be harder to lose weight after menopause. In fact, many women gain an average of 5 pounds after menopause.5 Lower estrogen levels may play a role in weight gain after menopause. But weight gain may be caused by your metabolism slowing down as you age, less-healthful eating habits, and being less active. You also lose muscle mass as you age, so you use fewer calories.

That sour cherry is pretty sweet when it comes to your health. The results of a study conducted at the University of Michigan found that rats given high-fat foods along with tart cherries ditched nine percent more body fat than those in a control group over just 12 weeks. Cherries are also a good source of antioxidant pigment resveratrol, which has been linked to reductions in belly fat, dementia risk, and lower rates of macular degeneration among the elderly.
For years, research has supported the fact that Weight Watchers is one of the best weight-loss diets. Thanks to its flexibility, easy-to-understand food tracking system, and group support, Weight Watchers consistently ranks number one for "best weight loss diet" and "best commercial diet" in the U.S. News & World Report rankings. (Oprah's endorsement probably didn't hurt either!) They recently revamped their program and changed their name to WW to signify a focus on overall wellness—not just weight-loss—so that users who aren't focusing on weight can also use the program to eat better, work out more, or develop a more body-positive mindset.
And some emotional eaters, in an effort to feel better, are prone to reach for foods that will ignite the reward center of the brain, which tend to be the sugary, fatty, salty, hyper-palatable foods that can lead to weight gain, says Pamela Peeke, author of the “The Hunger Fix: The Three-Stage Detox and Recovery Plan for Overeating and Food Addiction.”

The plan is simple: Commit to two weeks of restricted dieting, then transfer to a sustainable regime. Phase one: Cut out restaurant food, added sugar, eating while watching TV, snacking on anything other than fruits and veggies, and limit meat and dairy. You’re also asked to add four healthy habits, simple tweaks like having a good breakfast every morning.


This snack-busting tip comes from Tricia Minnick, who lost a whopping 128 pounds by cutting soda and processed carbs from her diet, filling half her plate with veggies at every meal, and brushing her teeth after eating. "It'll help stop night snacking," she says. "Fresh breath makes you less tempted to eat more." Wise up on other ways to stop mindless snacking with these tips.

Drink at least 2 liters (0.53 US gal) of water each day. Water has the double effect of both hydrating your body and filling your stomach with a certain volume of a liquid that has zero calories. The Institute of Medicine determined that an adequate intake (AI) for men is roughly 3 liters (0.8 US gal) (about 13 cups) of total beverages a day. The AI for women is 2.2 liters (about 9 cups) of total beverages a day.[12]

If you’re deciding what type of weight loss program is best for you, think about times that you successfully completed a goal in the past and try to remember what motivated you before. Do you need social support or prefer online forums? Also, ask yourself if you want the flexibility of cooking your own meals over the convenience of a pre-packed meal plan. Factor in time, convenience and cost when determining whether a diet plan's meals will work for you.


Spending more time in the kitchen can help you shed belly fat, as long as you’re cooking with the right foods, according to one 2017 study. After analyzing data from more than 11,000 men and women, UK researchers found that people who ate more than five homemade meals per week were 28 percent less likely to have a high body mass index, and 24 percent less likely to carry too much body fat than those whole only downed three meals at home.
"When you're stressed out or tired, it's very easy to forget when your hand goes into the cookie jar," says Marisa Sherry, RD, a registered dietitian in private practice in New York City. "Are you being honest with yourself about taking just one handful here and there? When you have a cup, are you really having one cup? Most drinking glasses hold about three cups. By the end of the day, it all adds up."

Fennel, peppermint, and ginger have all been shown in research studies to have calming effects on the belly. They work by enhancing digestive enzymes so your food gets moved through your system faster. And faster-moving food means a flatter tummy. In addition, peppermint reduces cramping and gas, ginger helps with nausea and inflammation, and fennel is a diuretic to help you stop retaining water.
Noom: To help you figure out how to prioritize or limit food items, Noom offers color coding. Green means go for it — “green” foods include veggies and grains, and these should make up a solid 30% of your diet. “Yellow” foods include lean meats and starches, and these can account for a touch more — 45%. “Red” foods (red meats and sweets) should appear less than both green and yellow, around 25%. When you log meals, the app lets you know how well you’re aligning with these proportions.
To start off, aim to do ab work 3 or 4 times a week on non-consecutive days with at least 24 hours of rest in between sessions, says Gagliardi. During those sessions, you can start with simpler moves like crunches, bicycle crunches, and planks. Even though you may only be directly targeting your abs 3 or 4 times a week, you should still be activating your core (aka, tightening your ab muscles) in every workout you do, says Gagliardi.
You don’t have to be the next Usain Bolt in the making to enjoy some serious belly-slimming results from hitting the track from time to time. Even a moderate-rate jog a few times a week can blast through that belly fat; in fact, a study conducted at Duke University Medical Center found that, over the course of an eight-month study, overweight adult study subjects who jogged 12 miles a week lost the most belly fat and burned 67 percent more calories than participants who did an equivalent amount of resistance exercise, or a combination of cardio and resistance work.
‘Do it for a couple of minutes in bed and you’ll actually be able to wind down and fall asleep more easily. But it’s a skill, so it requires a commitment to practice it, as with anything. Think of it a bit like dating – the first time you do it it’s terrible, it’s uncomfortable, nobody knows what they’re doing, but the more dates you go on the better it gets.
That’s because women tend to store more temporary fat in their bellies. “The fat stores are gained and lost,” says Lawrence Cheskin, MD, chair of the department of nutrition and food studies at George Mason University and director of the Johns Hopkins Weight Management Center. “By and large, belly fat comes off easier in the sense that it comes off first. That’s where a good amount of the fat is lost from.”

IBS, or irritable bowel syndrome, is the most common gastrointestinal disorder. IBS symptoms include nausea, diarrhea, constipation, stomach pain, and bloating—So. Much. Bloating. While the causes aren’t all known, it’s thought to be linked to lifestyle factors like diet, exercise, hormones, and stress. Sufferers often find that making changes in these areas eliminates or reduces their IBS (and their stomach circumference!). Here’s how these 10 myths about fat can keep you from losing weight.
It’s called a “beer belly” for a reason. Boozy bubbles are a major cause of belly bloat, as anyone who’s ever looked in the mirror after a few too many drinks can attest. But it’s not just the carbonation that is the culprit. Alcohol can lead to an overgrowth of bad bacteria in your stomach, leading to gas, not to mention all the empty calories that are going straight to your waistline. Instead, skip the alcohol altogether or limit yourself to one serving per day.
Frozen meals are super-convenient. They’re cheap, easy to throw in your bag as you’re running out the door, and take just three minutes to cook. While your 300-calorie Lean Cuisine may seem like a waist-friendly option, it’s not. Most frozen meals are loaded with sodium—as much as you should eat over a full day, not just in one meal—and lots of other synthetic additives. Sodium packs on water weight, as the body needs to maintain a balance in the body, and when you’re thirsty, you could reach for a sugary beverage, which adds hundreds of more calories. Salt also makes food taste better, prompting you to shovel more of it in your mouth. Another problem with frozen meals is they frequently lack sufficient fiber to keep you full, so you’re likely to find yourself sneaking back into the kitchen shortly after you’ve eaten. If you must eat a frozen meal, consider adding a serving or two of frozen vegetables to boost the fiber and fullness quotient and dilute the sodium.
Some popular beliefs attached to weight loss have been shown to either have less effect on weight loss as commonly believed or are actively unhealthy. According to Harvard Health, the idea of metabolism being the "key to weight" is "part truth and part myth" as while metabolism does affect weight loss, external forces such as diet and exercise have an equal effect.[44] They also commented that the idea of changing one's rate of metabolism is under debate.[44] Diet plans in fitness magazines are also often believed to be effective, but may actually be harmful by limiting the daily intake of important calories and nutrients which can be detrimental depending on the person and are even capable of driving individuals away from weight loss.[45]
"I use low-fat Greek yogurt in place of mayo in recipes, and it tastes great," says Krystal Sanders, who went from 185 pounds to 110 by coming up with healthy versions of her favorite restaurant foods. "It can also be used as a sour cream substitute." The possibilities are endless when it comes to this tasty staple, but you can start with these dessert recipes.
Also, while your menstrual cycle may not affect weight gain or loss, losing or gaining weight can affect your menstrual cycle. Women who lose too much weight or lose weight too quickly may stop having a period, or have irregular periods. Women who have obesity may also have irregular periods. A regular period is a sign of good health. Reaching a healthy weight can help women who have irregular periods to have cycles that are more regular. Learn more in our Menstrual Cycle section.

"These diets are so restrictive that of course you're going to lose weight fast because you're not eating enough calories to sustain basic activities of your body, let alone any exercise. That's nothing that any person can sustain for the long term," Hogan said. "The weight's going to come back if you do lose any weight, and then it's going to be harder to lose weight in the future."
Ultimately, you need to pick a healthy eating plan you can stick to, Stewart says. The benefit of a low-carb approach is that it simply involves learning better food choices—no calorie-counting is necessary. In general, a low-carb way of eating shifts your intake away from problem foods—those high in carbs and sugar and without much fiber, like bread, bagels and sodas—and toward high-fiber or high-protein choices, like vegetables, beans and healthy meats.
Known as the carb-hating diet, the South Beach diet is a weight-loss food plan centered around low-carbohydrate meals. It’s important to note that the South Beach Diet doesn’t forbid carbohydrates, unlike many fad diets out there, instead, this healthy weight-loss system understands the intrinsic benefits of healthy carbs and builds them into your meal plans to maximize those strengths for optimal health and weight loss.
We all want a toned, flat stomach. No surprise there. But since many women are still relying on crunches to get it, we want to make one thing clear: Crunching is not the most effective abs workout. "Crunches work only the muscles on the front and sides of your abdomen, but it's important to target all the muscles of the core to get more defined abs—including lower back, hips, and upper thighs," says Lou Schuler, co-author of The New Rules of Lifting for Abs. (Also try these 20 tricks for engaging your core and getting a sneaky abs workout.)
Once you’ve completed your weight-loss plan comes the hardest part of all – maintaining your weight. Hopefully, during the course of your weight-loss plan, you’ve not only acquired some useful diet tools and exercise ideas, but you’ve also met with other people trying to achieve similar goals. Use those tools and support group to help you keep the pounds from piling back on.

Nuts have a very high satiety power—meaning they make you feel fuller after eating than many other foods. And even though they’re high in calories, those calories appear to be processed differently in the body. University of Michigan researchers found that men who added 500 calories’ worth of peanuts a day to their diet gained no excess weight at all.
Most people who want to lose weight have more than 12 pounds to lose. That’s why even the best weight loss drug in the world can only be an optional complement to other treatment. That’s why this piece of advice is number 18 out of 18. It may be a helpful addition for some people, but the advice higher on the list is what can make the biggest difference, by far.
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